Understanding the difference between raw powders and concentrated extracts is crucial to knowing the true strength of a supplement. What may look like a higher dose on the label might not be as potent as you think.
Understanding the Difference: Raw Powders vs Extracts
• Raw Powders: These are simply ground-up versions of the whole plant or ingredient. While they can offer some benefits, raw powders generally contain lower concentrations of active compounds. For instance, raw turmeric powder typically contains only 1-5% curcuminoids, the active compounds responsible for its health benefits. This means 200 mg of raw turmeric powder may only deliver 2-10 mg of curcuminoids.
• Extracts: Extracts are more concentrated and offer higher levels of active ingredients. For example, a 50:1 extract of turmeric means that 50 grams of raw turmeric powder were used to produce 1 gram of extract. This process increases the potency and effectiveness of the ingredient. A standardised turmeric extract at 95% curcuminoids would deliver 47.5 mg of curcuminoids from a 50 mg dose, significantly more than raw powder.
Know Your Label: Spotting Common Marketing Tricks
Inflated Numbers
Sometimes, the ingredient weight is reported as the equivalent of raw powder, without clarifying the dose or strength of the extract, and often without mentioning that an extract is used. This can make the dose seem higher than it actually is in terms of active compounds.
Raw Powders as Fillers
Raw powders, like turmeric, are sometimes used as fillers to boost total ingredient weight, but they often provide minimal active compounds. For example, 200 mg of turmeric powder may have very little curcumin, the key active ingredient.
Bigger Isn’t Always Better
Large numbers aren’t always better. Be cautious of supplements that list high amounts of raw powders without clarifying the active ingredient content. High milligram numbers might seem impressive, but they don’t necessarily mean greater effectiveness.
Top Tip
One way to spot inflated numbers is by adding up the reported weights of the ingredients and comparing them to the capsule size. Most standard 00 size capsules hold around 750 mg, so if the total ingredient weight exceeds this by far, the numbers are probably inflated. For instance, if the total reported ingredients add up to 1,000 mg in a single capsule, something’s off!
Understanding Nutritional Information vs Ingredients List
When reading supplement labels, it’s important to distinguish between the Nutritional Information and the Ingredients List. The Nutritional Information provides the active ingredients and their reported values, while the Ingredients List includes all components, such as fillers, binders, and the actual form of the active ingredients. These two sections should be read together to get the full picture of what’s inside the supplement.
Read Both Sections
Sometimes, large numbers in the Nutritional Information, such as “Acacia 1000 mg,” may seem impressive. However, if the Ingredients List shows “Acacia Extract 50:1,” it means the 1000 mg refers to the raw powder equivalent, and the actual extract amount is only 20 mg. Always check both sections to spot signs of inflated numbers.

Imagine you’re looking for a joint care supplement that includes turmeric for its anti-inflammatory support. You come across two products. One lists “200 mg of Turmeric Powder,” while the other lists “50 mg of Turmeric Extract (standardised to 95% curcuminoids).”
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Inside the Label
Now that you understand the difference between extracts and raw powders, dive deeper into the ingredients list to learn how active and inactive ingredients affect your supplements.