Why Standardisation Ensures Quality

What is Standardisation? And Why It Matters:
• Standardisation means that an ingredient, like a plant extract, has been processed to ensure it contains a specific amount of the active compound. For example, a turmeric extract standardised to 95% curcuminoids guarantees that 95% of the extract is made up of curcuminoids, the active component responsible for its health benefits.
• Without standardisation, the potency of ingredients can vary significantly. One batch might contain more of the active compound, while another has much less, leading to inconsistent results. Standardisation ensures that you’re getting the same level of potency in every dose.

Non-Standardised Products:
When Labels Don’t Tell the Whole Story

Non-Standardised Claims

Misleading Labeling

Imagine you’re comparing two joint care supplements, both containing turmeric for its anti-inflammatory benefits. The first product lists “Turmeric Extract (95% curcuminoids) 100 mg,” while the second simply states “Turmeric 200 mg.”
At first glance, the second product might seem more potent with its higher number, but without any mention of standardisation, you can’t be sure how much of the active curcuminoids it actually contains. The first product, on the other hand, specifies that it’s standardised to 95% curcuminoids, meaning you’re getting a consistent amount of the active compound in every dose. While the second product might contain a higher total amount of turmeric, its effectiveness is uncertain.


Look for Standardised Ingredients

Avoid Non-Standardised Powders

Experience Beauty with Precision
