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Active Ingredients

“Clean transparent VitaV supplement capsules without artificial additives”

What’s in the Capsule? Colourants, Additives, and the Case for Transparency

At VitaV, we were recently asked why our capsules are colourless and whether it really matters. After all, a bit of red or yellow dye is harmless, right? Well, not quite. In this article, we dive into the less-discussed world of colourants and additives in supplements and medicines: what they are, why they’re used, and […]

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How Your Body Detoxifies Naturally & How to Support It

The human body has a highly sophisticated detoxification system that continuously works to eliminate toxins and maintain optimal health. The liver, kidneys, intestines, lungs, and skin all play a role in filtering and excreting harmful substances. However, modern lifestyles, poor diets, and exposure to environmental toxins can place additional burdens on these detox systems. Understanding

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Supplement Smarts: How to Read Labels & Avoid Marketing Tricks

  Imagine this: You’re searching for a supplement to support joint health and come across a product with a striking label—”High-Strength Glucosamine and Chondroitin Complex”—proudly claiming “No Fillers” and boasting added turmeric, black pepper, and ginger. The price? Attractive, even tempting. But wait—what’s really inside, and does it justify the label claims? Let’s break it

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Mystery Mixes: Understanding Proprietary Blend

Understanding Proprietary Blend When you see the term “proprietary blend” on a supplement label, it might seem impressive, but it’s essentially a mystery mix of ingredients. The total amount is listed, but the specific amounts of each ingredient are hidden. Understanding this helps you know what you’re really getting in your supplements. What is a

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Understanding Ingredients: Active vs Inactive Ingredients

  Ingredients Breakdown: Active vs Inactive Ingredients Understanding the ingredients in your supplements is crucial to knowing what you’re really consuming. Not all ingredients are created equal, and it’s important to distinguish between active and inactive components to ensure you’re getting what you need.   Why It Matters: Understanding the distinction between active and inactive

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The Supplement Guide: Labels, Ingredients & What to Look For

Choosing the right supplements can be overwhelming, but understanding the label is key to making informed decisions. In this guide, we’ll break down what to look for, from ingredient potency to common marketing tactics, so you can confidently choose high-quality supplements that deliver real results.   Extracts vs Raw Powder   Ingredients Breakdown: Active vs

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